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There is so much material to teachers of business studies or management and marketing that sometimes it can be difficult to know where to start.  Useful programmes are also not always obviously ‘educational’ either.  We thought a brief round-up of some of the material available to ERA licensees might be useful.

 

Looking for something a bit different to liven up a lesson?  We know of several colleges where clips from Eastenders are used to illustrate sessions on good/bad customer service.  Clips from BBC favourite Dragon’s Den are often used as a launch for an activity where students create their own pitch in a class based dragon’s den.  Clips from the current series are available on the Dragon’s Den website.

For more inspiration please have a look at the excellent case study on ERA ‘s website from Dr Anna Goatman at the University of Manchester Business School.  She gives an example of how an episode of  The Simpsons can provide a great illustrative clip. This short film is also available on Twitter @eraresources.

 

Using Video clips with HE Students

 

Here are some other links,  all covered by the ERA Licence:

50 Things that made the Modern Economy

Broadcast on BBC world Service and available to download as a podcast (17 episodes currently available), this great programme looks at Inventions, ideas and innovations ‘which have helped create the economic world we live in.   Great starting point for discussions on product design and marketing. Presented by Tim Harford.’ (BBC)

For instance one episode takes a look at the genius of Ikea’s Billy Bookcase

From the BBC: ‘Low cost, functional and brilliantly efficient, an Ikea Billy bookcase rolls off the production line every three seconds. There are thought to be over 60 million of them already in service.

The humble Billy bookcase epitomises the relentless pursuit of lower costs and acceptable functionality.’

 

Mary Portas Secret Shopper

‘Mary Portas works with some of Britain’s best-known brands and high-street chains to give shoppers the service they deserve.’ (C4) The website includes a good selection of Clips and extras.

 

And finally,

Tricky Business

For some good advice for young business people. ‘Young entrepreneurs with a tricky business problem get tough advice and mentoring from multi-millionaire businessman John Boyle’

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